Week 9, Day 1: First day in the New Office

After a week of working from home, the time has come to finally step into the new office. And to kick off the new office, we celebrated with a glass of mimosas and a whole lot of baked goods. The office felt fresh and people was very much ready to enjoy the cool downtown vibe that this place was able to provide us. Nevertheless, it’s back to grind-time.

As if working on designs for Dani Crino could not be more stressful last week, this week, it continues. Because she is leaving for a conference this Thursday, she has not been easy on me on the designs. However, amidst the stress, I received one particular email that just completely made my week!

IF Sammie gets Drew’s chair together, her last day is next Friday, March 17 and since Sammie has been such a SOUP-er intern, and by putting together Kelly & Drew’s desks, she was a SOUP-er Hero, we’re going to celebrate with SOUP.  (and salad and bread)  Brenda and I are going to make some soup—so put your requests in now.  Chicken Noodle?  Chili?  Taco Soup?  Chicken & Wild Rice?  Tomato Basil?  Irish Stew?  Years of kid sport team dinners means I have a crockpot and a crockpot carry case.  Jealous much?

Also, next Friday my kids are both in town for Spring Break and I’m making them come into the office to see the new space and meet y’all.  Practice saying the following things, “Your mom is so funny.  She makes us laugh every day.”  “You are so lucky to have Theresa as your mom.”  “Isn’t your mom the best?” 

If Kelly’s son is feeling well enough, she might bring him in too.

So it’s a party to celebrate Sammie—just as it should be.

Also, don’t forget to wear green.  Because it’s St. Patrick’s Day and HR has no problem with pinching people who aren’t wearing green.

=), Theresa

I cannot believe that soon enough, my time as an intern will come to a close. It’s amazing to reflect upon how much I’ve learnt in the past 10 weeks that I have been here. I mentioned this in my Personal Review & Evaluation, and I am not afraid to say this again on this post; though I’ve acquired a lot of technical skills in my time at C2, I realized that five  to ten years from now, it is not the application of theories that I am bound to remember. It’s the people, the work environment, and the life values that this place has taught me. I am blessed to get a chance to intern at C2 before I step deeper into my future career in this field. It helps me set ground rules for myself and sift through what truly matters in life. Because at the end of the day, what shall it profit a man, if he gain the whole world, and suffer the loss of his soul?

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RSS Feed Evaluation

Although the bulk of my RSS Feed features architecture and building news, I have found this feature of the internet to be very, very helpful in terms of the work that I do at C2. Prior to this internship, I have never considered RSS Feed to be a helpful tool for me to utilize in finding information. But once I’ve started getting into it, I could not stress the usefulness of this tool.

Especially when the bulk of my work involves finding content to be shared to in our clients’ social media accounts in order to build their online social presence, this tool has accelerated my search for content. I find these feeds important because not only is it relevant to my clients, but also to me, as a PR representative.

Another reason why the RSS Feeds have been helpful for me is because during lunch hours, or any other time that my co-workers and I have conversations about a variety of things, the feeds help me be informed with the things that are happening in the advertising/PR/marketing world. As a result, I was able to keep up with conversations if ever people are talking about things revolving around new strategies or controversial ads.

All in all, I find the RSS Feeds extremely useful. Would definitely keep this tool even after I have graduated from SPU.

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Personal Review & Evaluation

Personal Evaluation & Review

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Brenda Collons

Having spent 25-plus years working in the ad agency business helping to launch national and international marketing campaigns, Brenda has developed a talent for recognizing the essence of a company’s brand and translating it into strategies that resonate with target audiences. Her broad consumer goods background with companies such as Westin Hotels and Resorts, McDonald’s, and Nordstrom has helped pave the way to create innovative marketing programs for a countless number of building product manufacturers. Her super-human ability to give 110% to her clients, participate in athletic and philanthropic activities, and still manage to give her family, which includes two teenage daughters, all her attention has earned her the name “Wonder Woman.”

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Theresa Beauchene

Theresa is our “chief of everything” (translation: managing our agency operations and bookkeeping). She can handle pretty much anything we throw at her with grace and ease (and believe us, we throw a lot at her). She assists with compiling our clients’ press coverage, developing competitive spending reports, and anything else that requires meticulous attention to detail. A University of Oregon graduate with a master’s degree from Lewis and Clark College, Theresa spent several years teaching English and history to our youth before she took a long-term hiatus to raise her own children. Her re-entry into the marketing world has made a world of difference for C-Squared Advertising.

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Andrew Cardillo

Andrew is C-Squared Advertising’s Communications Specialist & PR Manager. He has more than five years of public relations experience, having spent the last several of those years in Los Angeles. He approaches public relations by truly understanding what makes clients unique and providing journalists with solid stories to build trust and reliability.

While in LA, Andrew worked at BLVD Treatment Centers where he launched and promoted a new addiction treatment facility in San Diego. He landed both the mayor and former mayor of San Diego as well as a host of other community leaders for the ribbon-cutting ceremony. The event was covered by regional press and generated new business leads for the center. He also spent time at an entertainment PR firm.

Andrew graduated from the University of Washington with a major in journalism and drama. He enjoys hiking, beach volleyball (only in the summer in the NW unfortunately), skiing and soccer. He is an ardent dog lover like the rest of us at C Squared Advertising.

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Week 8: Work in Progress in the New Office

This is the week! C-Squared had officially moved to the new office. The new office is looking dandy too. Unfortunately, the new office is unfurnished and still needs a lot of things (ie., Wi-Fi, desks, chairs, electricity, etc.) in order for us to start resuming our work. So, Brenda told us all to work from home.

However, lucky for me, I was called to the office to help build tables and chairs for the new office because Brenda and Theresa could use the extra help. So while I was working on Coverage Reports for Kohler from home on Monday, on Wednesday, I came in to the office to build desks and chairs. Here’s a picture to prove it:



On another note, although it was fun to build desks and chairs for the new office, I still had real work that was assigned for me to do by the Social Media manager, Dani Crino. The assignment was to create social media templates for several campaigns that our client, Masonite is doing. There are a total of four templates that I need to be doing–Lame Laundry Upgrade Campaign, Bring Life to Your Home Campaign, Extraordinary Life Campaign, and finally, the Spring Door Contest Campaign. Although these are all fun campaigns to work on for Masonite, frankly speaking, I am having one of the toughest time working on this project under the supervision of Dani Crino. Dani is the type of person who micromanages. She knows how she wants things to be done and strives for perfection in every step. I, on the other hand, tends to have a more creative approach in doing projects. I need my creative space in order for me to thrive. With this clash of approaches, I find it very hard to work on projects for Dani. Especially when I have to revise my designs about 20 times before Dani is happy with it.

However, although I know it’s tough to work with someone that has contrasting views, I know that this is a part of the learning curve. The world is filled with people like her, and I know that the trick is not avoiding to work with people like Dani, but to know how to find a common ground with people like her.

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