Week 6: Research Galore!

It’s official, I am becoming C-Squared’s official Research Specialist. For the six weeks that I have been a part of C-Squared, it seems that most of my responsibilities consists of research and more research–and it seems that people trust me with the responsibility of research, and I’m glad that they do. Especially being in a PR agency, research constitutes about 40% of their work. And so if I can do all of the research for them, I can see how it would save my co-workers a lot of time and effort, and thus spending them on more important matters like finding clients.

Because of the research experience that I’ve accumulated over the course of time that I have been interning at C-Squared, Brenda is starting to trust me with heavier duty research tasks. For this coming week, Brenda has entrusted me with the task of compiling a Year end review for our client, Kohler. From the sound of the project, it did not seem as though this task requires a lot of research, but it does. Right off the bat, Brenda and Heather told me that the whole purpose of the year end review is to show our clients what we have done for them for the past year, and why C-Squared had managed to save them a lot of money based on the surplus of publicity rather than what they would have received had they bought ad spaces from different magazines. This report requires me to look through different media outlets, their media kits, and it also requires me to extract the ad costs based on their circulations and impressions. To add to the challenge of this project, I also learnt that not all media outlets have their media kits readily available for people to see–sometimes acquiring it takes a bit of digging, and other times it takes unanswered phone calls and emails.

I have to admit, this report has taken me the most out of all the other projects that I have received from any of the people at C-Squared. But, as always, I learnt a lot and I know that once I am done with this report, it is bound to feel satisfying.

On another note, still on the topic of the many research work that I have to do for this week, I was also working on a side project for C-Squared’s Account Manager, Kelly Collins. Kelly and Heather are both preparing to come to a Green Movement Conference called the Resnet Conference sometime in April. In order to get the most out of the conference, they need to target specific people who has access to media outlets in order to gain positive publicity for their clients who are attending the conference. Although it sounds simple, as I was trying to find media outlets who are attending Resnet, I had to contact people who actually have the attendee list of the conference. And sure enough, although they did have the attendee list of the conference, they do not have a sorting system that allows me to know who amongst the people who are attending are from the media. Therefore, the only other way to acquire the information was for me to sort the names out myself, as well as find their contact information. From the 500 people who are attending Resnet, 20 of them were from the media. At the end of that day, I was able to find all of their contact information and give them to Kelly. She said it was helpful. I was glad it was.

Although Kelly did not know the amount of effort that I put into acquiring the media list for her in light of the conference, I don’t feel like I needed to show her that. I was happy enough to know that the work I put in was helpful for her and Heather.

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